Consulting Services

Communications Framework

Before we launch into production of publicity tools or begin populating websites or social media platforms, the first step is to design a strategic communications framework to help ensure your communications efforts are effective. Once this framework is in place we use it to guide the development of a targeted, integrated, actionable communications plan.

Communications Audit

We will review your current branding and communications tools for effectiveness and for consistency in voice, messaging, navigation and visual appeal. Then we’ll recommend changes to help existing media more effectively accomplish your communications objectives, as well as suggest additional promotional tools. We will also review your agency’s brand from top to bottom to see how it can be strengthened.

Crisis Communications

Organizational crises don’t have to become reputation crises. We will help you be prepared with a communication plan ready to activate should your organization encounter a crisis. We will help you learn to evaluate how a situation could impact your organization’s reputation, and then how to determine the messaging and media you would need to use to maintain or rebuild trust so that your organization can continue to be effective. We will train your designated staff on how to prepare talking points, white papers and public statements related to a crisis. We will also help spokespeople learn how to prepare for and respond to the media.

Internal Communications Strategy

We will teach you how to use leadership communication principles and tools to keep employees and volunteers working together to accomplish organizational goals and become strong ambassadors for your cause. Starting a new process or program? We can help you design a communications plan to support your internal “change management” strategies.

Training

Do you have volunteers or staff who carry out basic communications functions? Leverage their work by letting us train them to tailor their materials to accomplish strategic communications goals. We can also provide training in Nonprofit Communications 101, Branding Concepts, Crisis Communications Preparedness and Communications in Times of Change.